I run demand generation at Vector, a contact-level advertising platform that tells B2B teams who is visiting their site and clicking their ads by name, not just by account.

My work sits at the intersection of paid media, signal, and pipeline. I plan and run Google and LinkedIn, but the part I care about is the connective tissue: working backward from a revenue number to the budget it takes to get there, then building the measurement spine so every campaign has a clear line of sight to pipeline. Even early-funnel awareness.

I build the infrastructure first. Most marketers run campaigns. I build the systems that make campaigns run better, then make them repeatable for the rest of the team. Lately that means treating AI as a co-builder, not just a writer: I have built a personal operating system of agents and skills that handle reporting, competitive intel, ABM briefs, and the content pipeline end to end.

Outside of Vector, I take on a small number of fractional and advisory engagements with Series A and Series B B2B startups who want their demand engine to actually connect to pipeline. Demand generation (paid media included), content strategy, and account-based marketing.