Selected work

What I have actually built and run.

• Vector's demand generation engineBuilt the demand gen function at Vector across three motions: always-on demand gen, signal-based plays, and account-based marketing.
• KelOS, an AI operating system for demand genA personal operating system of AI agents and skills that runs reporting, competitive intel, ABM briefs, and the content pipeline end to end.
• Signal-based ABMA fit / relevance / engagement scoring model that tiers accounts, triggers on golden combos, and compresses time-to-meeting.
• B2B Surround SoundOne ICP audience running across CTV, YouTube, and LinkedIn at the same time. About $15K in media, +41% pipeline month over month, and the full teardown of how it was built.
• Writing and point of viewThought leadership on demand gen, paid media, signal, and AI-first marketing. Grounded in what I actually ran.