Vector's demand generation engine

I own demand generation at Vector and run it as a three-level system rather than a pile of tactics.

Level one is dynamic demand gen: always-on, hyper-targeted programs across the ICP, the B2B Surround Sound playbook we built and shipped. Level two is signal-based marketing: precise, trigger-activated plays that fire when fit, relevance, and engagement converge. Level three is account-based marketing, built as a progression model that carries an account from awareness through to a warm sales handoff.

The point of building it as one system is line of sight. Every motion has a clear path to pipeline, so the question is never whether marketing worked, it's which layer to invest in next.